Tru:Blood, the Beverage
Moichendising!
Yogurt said it best. The key to success is merchandising. T-Shirts, toys, posters, games. Whatever sort of crap you can toss at rabid fans. If I’ve learned anything from George Lucas it’s that even if your movie sucks (Episode I), you can still make a killing off merchandising.
One of my favorite shows on television is HBO’s True Blood. It’s rare that I find a show that interests both my wife and me, but this one hit the jackpot. Now, I must first mention that I find 99% of vampire stories to be…well…for lack of a better term: gay. (Not that there’s anything wrong with that.) But seriously, just take Tom Cruise and Brad Pitt in Interview with the Vampire. Those two were one take away from full-on penetration and their abysmal spin on Anne Rice’s novel made me walk out of the theater questioning my sexuality. And don’t get me started on Twilight. I haven’t even seen the movies, but the trailers alone give me an uncomfortable tingling feeling in my anus.
But I digress.
Suffice it to say that True Blood kicks ass. Every episode contains buckets of blood, oodles of boobs, and a few laughs mixed in for good measure. Each week, my wife and I sit down to watch the crazy story of a small Louisiana town as the citizens cope with vampires, shape-shifters, and all sorts of other crazy beings.
For the uninitiated, the premise of the show is when Japanese scientists create a synthetic blood capable of replacing real, human blood, the vampires who have been living hidden among us for centuries “come out”, so to speak. They make their presence known, now that they don’t have to hunt humans as prey. True Blood becomes a bottled beverage, sold in different varieties (Type O Positive, Type A Negative, etc.), and vampire bars pop up all over the country. Of course, some vampires still seek the thrill of the hunt, but that’s a different story. We’re here to talk about the beverage based on the TV show.
