G.I. Joe-A Real American Hero 155 1/2

Anybody growing up in the 1980′s will recognize the title of this article as one of Hasbro’s most popular toy lines. A slew of action figures and vehicles filled the closets and rooms of countless kids in those days. For most of us, these toys represent a nostalgic period of pure imagination and a culture of consumerism custom built for a 10 year old. However, looking back on the G.I. Joe phenomenon, I’ve come to realize that it represents one of the most cunning and brilliant franchises to ever grace the market.
It all started with one man who goes by the name of Larry Hama. Granted, the original idea for G.I.Joe had been around since the 60′s, but it was Larry Hama who turned it from a new version of the classic Army Man into a special forces extravaganza filled with eccentric bad guys and colorful heroes. For years, Hama’s G.I.Joe comic book series not only created a whole universe of fantastic stories and outrageous characters but designed his creations right from the start to go from comic page to toy shelves. Hence the genius of the Hasbro/Marvel alliance that forged the G.I.Joe name into a money making force. Not only could you read the comic on a monthly basis but you could bet that your favorite new vehicle, headquarters or character was waiting at the local retail store, ready for you to re-enact the stories at home. I have loads of memories, as do many of you I’m sure, of getting that new figure and being amazed at how close it resembled what I saw in the comic.
Sadly, like the fate of so many of it’s 80′s brethren, the kids grew up and the toys stopped flowing off the shelves in great numbers. The comic audience shrank and despite their best efforts to keep readers with shocking stories, G.I.Joe-A Real American Hero finished it’s run with issue 155 in 1994. There have been a few attempts over the years to resurrect the G.I.Joe line, most notably in 2001 when Devil’s Due Publishing rebooted the series. With IDW’s acquisition of the G.I.Joe comic property in 2009, the Joe’s were once again rebooted with a new comic series simply titled G.I.Joe. While being a fantastic book in it’s own right, I’ve always felt that something was missing. Some magic was lost from this world that I always attributed to not being 10 anymore. However, after perusing my extensive collection of 80′s classic G.I.Joe comics, I still felt that special connection to those characters and world. Larry Hama, the father of modern G.I.Joe was the heart and soul of the comic and without him, the series just wasn’t the G.I.Joe I remembered. You can imagine my surprise and glee when it was revealed earlier this year that Larry Hama would be returning to the G.I.Joe franchise.
Better yet, he’s picking up right where he left off over fifteen years ago.
(more…)

In the opening song on Neil Young’s Greendale album, a tune called “Falling from Above”, Grandpa says to Cousin Jed, “Seems like that guy singin’ this song ‘been doin’ it a long time. Is there anything he knows that he ain’t said?” 





