In case you may have forgotten, Electronic Arts has and always will be pure evil. Sure, they may want you to think they turned over a new leaf by releasing and taking chances on new franchises like Mirrors Edge and Dead Space. Hell, I was even a huge fan or Army of Two and am greatly anticipating the sequel. While all the buzz was going on with these three new IPs EA launched in 2008 and giving EA props for taking bold new risks, in the background EA failed at one of their other bold risks by trying to make a hostile takeover of Take Two Interactive just a couple of months before their biggest game, GTAIV was set to release and more recently closing down Pandemic Studios only two years after purchasing them with Bioware.
Fast forward to the end of 2009, now EA is the number two third party publisher behind Activision. Now Activision is taking its hard earned criticism lately for over saturating retail stores with an abundance of big box peripheral games, and milking the Guitar Hero license for every penny it is worth. Even with Activision taking all this attention, EA is still going out there and proving why they were the original antagonist of videogame enthusiasts everywhere.
What is EA’s latest dastardly deed? I have a bone to pick with EA’s big cash cow game, Madden NFL 10. Why several months after its release? Blame EA’s advertising department. In game ads, love ‘em or hate ‘em, they are here to stay. Sometimes they add to the authenticity and seem perfectly justified to a game like in most sports games for example, other times the “dynamic advertising” may be forced upon the gamer and wind up intrusive on gameplay, as was the case with patched in ads in Wipeout HD on PS3 earlier this year.
On a recent episode of giantbomb.com’s podcast this year, they made reference to a certain type of online advertising, the self explanatory “Eye Blasters.” Apparently EA Sports saw Eye Blasters as an ad revenue opportunity and was not content with the buckets of money they were raking in already with in-game sponsorships from Snickers, Weather Channel and the countless other advertisers that rear their face on every menu and overlay throughout a game of Madden.
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